Blog

Creating a high-converting landing page is about understanding your audience, addressing their needs  and guiding them  towards taking...

When people hear the term ‘landing page,’ many assume it’s simply the first page someone lands on when visiting a website. While this...

I once re-wired a light fitting. Me, being me, I wandered around my house for a while first and said ‘if other people can do it, I bloody...

It's not uncommon that some business owners want to handle every aspect of their business themselves. After all, who knows their business...

Find out how much a landing page costs and the factors that influence pricing.

Learn how a landing page is different from a standard website page and the elements that are critical for a high converting landing page.

Copywriting is the art of using words to inspire action - whether it's persuading someone to click a link, subscribe to a newsletter,...

A copywriter is 'a salesperson behind a keyboard' - someone that writes the words to attract your audience and give them persuasive...

Copywriting is an essential part of modern marketing. It’s got the power to turn a mediocre campaign into a roaring success. I meet lots...

Writing web copy can be a challenging task, even for experienced copywriters. There are several mistakes or problems with web copy that...

Hmmm… how long is a piece of string? I can’t give hard and fast rules on how much copywriting costs for a website, because – obviously –...

The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...

One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...