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A copywriter is 'a salesperson behind a keyboard' - someone that writes the words to attract your audience and give them persuasive...

Hmmm… how long is a piece of string? I can’t give hard and fast rules on how much copywriting costs for a website, because – obviously –...

The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...

One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...