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Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Mar 9, 20234 min read
How do I Write Effective Product Descriptions?
Writing effective product descriptions is an important part of any business's marketing strategy. A well-written product description can...
Sarah Turnbull
Mar 2, 20232 min read
Best Mission Statements
A mission statement is a declaration of a company's current purpose, it’s values and goals. It communicates the company's reason for...
Sarah Turnbull
Feb 18, 20234 min read
How do you Write a Press Release?
Need to know how to create the most effective press release for your business? Read my top tips on format and information you must include!
Sarah Turnbull
Feb 7, 20236 min read
9 Common problems with web copy
Writing web copy can be a challenging task, even for experienced copywriters. There are several mistakes or problems with web copy that...
Sarah Turnbull
Sep 5, 20222 min read
What's Google's Helpful Content Update?
Did you know that AI-generated content on websites and blogs is spam, according to Google’s webmaster guidelines? And content that’s not...
Sarah Turnbull
Apr 11, 20222 min read
Why Should I Hire A Copywriter?
When you're running a business, there are a million and one things to do. From marketing and sales to product development and customer...
Sarah Turnbull
Mar 31, 20222 min read
What is the AIDA model in copywriting?
The AIDA copywriting model is one of the most well-known and widely used models in copywriting. It was developed by advertising...
Sarah Turnbull
Dec 28, 20214 min read
Things I've Learned Since Becoming a Copywriter, part 1.
So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...
Sarah Turnbull
Nov 22, 20214 min read
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
Sarah Turnbull
Oct 26, 20214 min read
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Oct 4, 20212 min read
About pages and how to write a zinger!
99% of About pages I see out there focus on company background – the how, when and where the company was formed. They also often include...
Sarah Turnbull
Sep 7, 20212 min read
Is Copywriting and Content Writing the Same Thing?
Exploring the differences between copywriting and content writing and how both help your business.
Sarah Turnbull
Aug 24, 20214 min read
Instagram hashtags - are they all they're cracked up to be?
Hashtags on Instagram are the primary way to locate, sort or filter content, so it’s critical that you use them, and use them well! Posts...
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