Sarah Turnbull
What are the Advantages and Disadvantages of Email Marketing?
Email marketing is an incredibly powerful tool for businesses to engage with their audience. It helps build relationships, drive...
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Sarah Turnbull
Jul 11, 20235 min read
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Jan 20, 20235 min read
How Much Does Copywriting Cost for a Website?
Hmmm… how long is a piece of string? I can’t give hard and fast rules on what it costs to write copy for a website, because – obviously –...
Sarah Turnbull
Sep 5, 20222 min read
What's Google's Helpful Content Update?
Did you know that AI-generated content on websites and blogs is spam, according to Google’s webmaster guidelines? And content that’s not...
Sarah Turnbull
Feb 7, 20224 min read
5 Copywriting Mistakes Business Owners Make When They Write Their Own Copy
One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...
Sarah Turnbull
Nov 22, 20214 min read
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
Sarah Turnbull
Nov 8, 20213 min read
What Images Can I Use For Free?
In today's post, we'll look at what images we can use for free for marketing and websites. We'll take a look at Public Domain images,...
Sarah Turnbull
Oct 26, 20214 min read
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Sep 20, 20212 min read
Email Dos and Donts... 5 Essential Tips for Newsletter Marketing!
Email marketing has an average ROI of 42:1 in the UK, rising to 45:1 for retail, consumer goods and e-commerce. So, what do you need to...
Sarah Turnbull
Sep 7, 20212 min read
Is Copywriting and Content Writing the Same Thing?
Exploring the differences between copywriting and content writing and how both help your business.
Sarah Turnbull
Aug 24, 20214 min read
Instagram hashtags - are they all they're cracked up to be?
Hashtags on Instagram are the primary way to locate, sort or filter content, so it’s critical that you use them, and use them well! Posts...
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