Sarah Turnbull
How Do I Write Copy That Converts?
Effective copywriting is an indispensable skill for businesses and marketers. Many business owners – and I was guilty of this when I had...
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Sarah Turnbull
Jul 2, 20237 min read
Top Tips for Making the Most of Email Marketing
Amidst the multitude of marketing channels that businesses have at their disposal, email marketing continues to stand out as one of the...
Sarah Turnbull
Jun 26, 20234 min read
How Do I Write a Creative Brief for a Copywriter?
When engaging a copywriter for your project, providing a well-crafted creative brief is essential to ensure they understand your vision,...
Sarah Turnbull
Apr 21, 20235 min read
How Much Does a Landing Page Cost?
Find out how much a landing page costs and the factors that influence pricing.
Sarah Turnbull
Apr 3, 20233 min read
Yup, I'm a Feeder...
Why is copywriting like baking? It's all about the quality of the ingredients and the methods you use - and it goes in the bin if it's not
Sarah Turnbull
Mar 16, 20234 min read
How Much Does Blogging Cost?
Learn how much blogging costs and why it's an invaluable part of your inbound marketing strategy.
Sarah Turnbull
Mar 14, 20233 min read
What's the Difference Between Features and Benefits?
Anyone who knows me also knows how much I bang on about the importance of including benefits when creating direct response copywriting –...
Sarah Turnbull
Feb 18, 20234 min read
How do you Write a Press Release?
Need to know how to create the most effective press release for your business? Read my top tips on format and information you must include!
Sarah Turnbull
Jan 24, 20236 min read
What's Inbound Marketing?
Inbound marketing – also known as content marketing - is a powerful form of marketing that involves creating and sharing content online...
Sarah Turnbull
Sep 26, 20224 min read
How Does Blogging Help my Business?
Blogging helps businesses set themselves as an authority in their industry. It increases site visibility and increases traffic.
Sarah Turnbull
Feb 7, 20224 min read
5 Copywriting Mistakes Business Owners Make When They Write Their Own Copy
One of the things I thought when I ran my own manufacturing business was that I knew my business better than anyone else. And it’s true,...
Sarah Turnbull
Dec 28, 20214 min read
Things I've Learned Since Becoming a Copywriter, part 1.
So, some of these things may be really obvious, but these are the types of problems I encountered while running a business in the past. I...
Sarah Turnbull
Nov 22, 20214 min read
What are Brand Guidelines?
In this post, we’ll look at brand guidelines and why they’re important when you want to grow your business. Brand guidelines are a...
Sarah Turnbull
Nov 8, 20213 min read
What Images Can I Use For Free?
In today's post, we'll look at what images we can use for free for marketing and websites. We'll take a look at Public Domain images,...
Sarah Turnbull
Oct 26, 20214 min read
What is a Copywriter?
A copywriter is 'a salesperson behind a keyboard,' helping businesses by giving customers great reasons to take action and make a purchase.
Sarah Turnbull
Sep 20, 20212 min read
Email Dos and Donts... 5 Essential Tips for Newsletter Marketing!
Email marketing has an average ROI of 42:1 in the UK, rising to 45:1 for retail, consumer goods and e-commerce. So, what do you need to...
Sarah Turnbull
Aug 24, 20214 min read
Instagram hashtags - are they all they're cracked up to be?
Hashtags on Instagram are the primary way to locate, sort or filter content, so it’s critical that you use them, and use them well! Posts...
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